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Playbooks

Step-by-step fixes for the leaks in a service business: missed calls, slow follow-up, old estimates, Google reviews, no-shows and late invoices.

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A text exchange where a customer gets a reminder for an AC tune-up, replies C to confirm, and gets a confirmation back.Playbook · 7 min readAppointment reminder texts that cut no-shows (with templates)Nov 6, 2026
A cover showing "$24,500" in large type with the caption "net profit from 4,000 leads nobody had followed up".Playbook · 7 min readDatabase reactivation: how to turn old leads and estimates into booked jobsNov 6, 2026
A text exchange where a business thanks a customer after a job and asks for a review, and the customer replies that it is done.Playbook · 9 min readHow to get more Google reviews without begging (or breaking Google’s rules)Nov 6, 2026
A text exchange where a business texts a missed caller back, the caller says their water heater is leaking, and the business offers a 3 o’clock visit.Playbook · 8 min readMissed call text back: how it works and what to sendNov 6, 2026
A cover showing "5 min" in large type with the caption "the window to answer a new lead while they’re still looking".Guide · 7 min readSpeed to lead: how fast you need to answer a new leadNov 6, 2026
Two columns comparing a sales problem with a leakage problem: what the close rates show and what fixes each.Playbook · 5 min readNot enough leads, or leads lost on the way in? A one-hour test for ownersSep 23, 2026
The words "Fix the cheapest leak first." in large type beside the article title.Guide · 5 min readWhich revenue leaks should a service business fix first?Sep 23, 2026