Hexona Systems·Operational diligence & revenue recovery· Toronto
The most expensive revenue
is the revenue you already
bought and never collected.
Hexona Systems is a Toronto-based operational diligence firm that runs fixed-fee revenue leakage diagnostics and builds the process automation, CRM and reporting systems that close what those diagnostics find, for operating companies between $3M and $15M in revenue across home services, construction, automotive and hospitality.
Trusted by teams at
01The pattern
Every operating business leaks. Almost none of them can see where.
Leakage is not negligence. It is what happens when a company outgrows the systems that were built to run it.
An inbound form routes to a mailbox nobody owns. A follow-up sequence stops on day four because the person who wrote it left. A quote takes six days in a market that decides in two. None of it appears in the accounts as a loss, because the revenue was never booked. It shows up as a number that was simply never there, which is exactly why it survives every budget review.
Businesses audited
500+
Businesses taken through the full process, from systems access to written findings. Across every size, most of them smaller than the operating range this diagnostic is sold into.
Unrealized revenue identified
$100M+
Demand those businesses had already paid to acquire and did not convert, totalled at the point it was lost. Cumulative across every audit and the whole period. Not annualised, and not a claim about what any single business would find.
Measured across 2022 to 2026, through the firm's own diagnostic process.
View our recent implementations
| Sector | Found | Result |
|---|---|---|
| Residential solar installation | 4,000+ dormant leads | $24,500 net profit |
| Multi-location speciality coffee retail | 3 in 4 first-time customers never returning | $312,000 attributed revenue |
| Roofing, kitchen and bath remodelling, exterior renovation | $3,600 a month in admin labour | $45,000+ added monthly revenue |
| Residential and commercial renovation contracting | 8 to 12 hours a week chasing paperwork | 41% fewer project delays |
| Tire and seasonal automotive service | $40,000 to $50,000 a month | $50,000+ recovered |
| High-ticket dating and relationship coaching | 15+ hours a week filtering leads by hand | 34x return on the build |
| Online basketball training and athlete mentorship | A qualification form losing roughly 90% of pre-sold prospects | $100,000+ added annually |
- Found
- What the business was losing before the build, quantified as the client measured it and over the period each record states.
- Result
- What was measured after implementation, in the system named at the foot of each record. A row reading "final results in progress" is a system that has shipped and whose measurement period has not closed; its page carries no result figure and names every forward-looking number as a projection. Where a figure was estimated rather than measured, the record says so beside it.
02Why this first
A dollar recovered is worth more than a dollar earned.
New revenue carries acquisition cost. Recovered revenue doesn't, because you already spent it.
Inbound inquiries · one morning
- New inquiry2 min
- New inquiry4 min
- New inquiry31 hr
- New inquiryUnassigned
- New inquiry6 min
| New revenue | Recovered | |
|---|---|---|
| Acquisition cost | Full CAC | Zero, already spent |
| Time to realize | One sales cycle | Immediate |
| Incremental headcount | Usually | Rarely |
| Dependent on | Market conditions | Your own operations |
At a 7× multiple, $400,000 of recovered EBITDA is $2,800,000 of enterprise value.
Illustrative. Multiples vary by sector and cycle. Recovered revenue carries normal cost of goods; the claim is zero incremental acquisition cost, not full flow-through.
03The principal
Hamza Baig
Principal
I have spent five years building Hexona Systems, and I was putting automation into operating companies before ChatGPT existed.
A thousand client engagements have run through the firm since. That number is the reason the diagnostic works rather than a claim about volume: the same short list of failures turns up in almost every company, and I have seen each of them often enough now to know which one to look for first.
I also run one of the largest AI automation communities in the world, at over 45,000 members. Several of the operators I trained there now do this work inside companies considerably larger than my own.
Client engagements
1,000+
Community members trained
45,000+
04The engagement
The Leakage Diagnostic
$5,000
If the leakage is immaterial, the report says so in the first paragraph and we tell you not to hire us.
| Scope | |
|---|---|
| Duration | A two week intensive, which is ten business days from systems access |
| Access required | CRM, inbound channels, calendar, ticketing, any system touching a lead |
| Interviews | 4 to 6, 30 minutes, across sales, ops, service |
| Deliverable | A written report that prices every leak as an annual figure and ranks them by recoverable dollars against effort |
| Readout | 90 minutes, live |
| Who runs it | Led by the principal, with one or two operators |
| Roadmap | Sequenced build plan, cost and timeline per phase |
| Fee | $5,000, credited in full against implementation |
| Afterward | You are under no obligation, and the report is yours either way |
05Fit
We decline more of this work than we take.
Fit
- $3M–$15M revenue
- Inbound demand exists and is being paid for
- Someone owns operations and can grant systems access
- Willing to change how work is done, not just which tools are used
Not a fit
- Companies under $3M, where the leakage rarely justifies the fee and we will tell you so
- The goal is headcount reduction rather than recovered revenue
- Systems undocumented and nobody available to document them
- What’s wanted is a tool recommendation, which any consultant gives away free
Either you have the number,
or you're guessing.
Two week intensive · Fixed fee· Credited against implementation