About Hexona
We were doing this before there was a name for it.
Hamza Baig founded Hexona in 2022 and was automating local businesses before ChatGPT launched. Today we build and run AI employees for service businesses, and we only build the ones that make a business worth more.
Hexona Systems is a Toronto-based AI implementation firm that builds and runs AI employees, including AI receptionists, sales follow-up, dispatch and back-office automation, for service businesses across the United States and Canada in construction, home services, med spas and property management, and only builds the systems that increase enterprise value.
Where we came from
Built around the problems, not the tools.
Hexona began in 2022, automating operations for local businesses. The work was unglamorous and the tools were primitive, and that turned out to be the advantage. By the time general-purpose language models reached ordinary businesses, the firm had already spent years watching where operational money goes missing.
Most firms in this market started after that moment and built their practice around the tools. Hexona started before it and built the practice around the failures. The tools have changed several times since. The failures have not changed once.
Before ChatGPT
Public dates: the domain registration and the upload dates on the channel.
- 2021
- Hamza started building automations for local businesses.
- 2022
- Founded Hexona Systems in early 2022, and registered hexonasystems.com in June.
- Started the Hamza Automates YouTube channel on Sep 25 with automation builds for local businesses, two months before ChatGPT launched on Nov 30.
From the founder
Hamza Baig
I have spent four years building Hexona Systems, and I was putting automation into operating companies before ChatGPT existed.
More than 1,500 businesses have been served through the firm since, and more than 1,000 agencies run on Hexona's AI and systems. Those numbers matter for one reason, not for bragging: the same short list of failures turns up in almost every business, and I have seen each of them often enough now to know which one to fix first.
I also run one of the largest AI automation communities in the world, at over 45,000 members. Several of the operators I trained there now do this work inside companies considerably larger than my own.
The team
The people who do the work.
- Hamza BaigFounder and principal
- Ayman AbdullahChief technology officer, lead developer
- Emaan AliHead of operations
- Shake DewanHead of AI
- Brandon GebkaDirector of business development
- Spencer BrickmanHead of partnerships
Recognition
Award-winning, three years running.
HighLevel gives its SaaSpreneur awards to software companies by the number of client accounts they run: Platinum for 500+, Diamond for 1,000+.
2024
- SaaSpreneur Platinum, for 500+ client accounts running on Hexona's platform. Our first award; we skipped Gold.
2025
- SaaSpreneur Diamond, for 1,000+ client accounts running on Hexona's platform. Presented in Dallas in October.
2026
- SaaSpreneur Diamond again.
- Hamza was a speaker at LevelUp 2026 in Dallas.
Nominations
- 2025Canadian Tech Business of the YearHexona Systems, nominated
- 2024Technopreneur of the YearHamza Baig, nominated
- 2024Young Entrepreneur of the YearHamza Baig, nominated
Partnerships
Who Hamza has worked with.
- Worked directly with Tai Lopez and his team to bring AI automation to his audience, and contributed to his AI Automation Consultant program.
- Worked with 10X and Cardone Ventures, Grant Cardone's companies, including time at 10X HQ in Scottsdale with Brandon Dawson, CEO of Cardone Ventures.
- Hosted the AI Automations Workshop in School of Mentors, the School of Hard Knocks community.
Interviews and podcasts
- Conversion Zoo podcast (Aug 2024): How to build an AI automation agency
- RepStack (Nov 2024): Graduate to AI founder
- CanadianSME Small Business Podcast (Dec 2024): AI and automation for small businesses
- Made in the Mist (Niagara Falls Innovation Hub) (Jan 2025): AI education and automation
- NIC Faisalabad live (Jun 2026): Automation strategies for early-stage startups
- The Sahas Chopra Show (Oct 2026): Building an AI agent business
- RepStack Remote First Podcast, HighLevel Speaker Series (Oct 2026): Running a Diamond SaaS with one full-time employee and AI agents
Key facts
Hexona at a glance.
- Company name
- Hexona Systems
- Type
- AI implementation firm
- Founded
- 2022
- Founder
- Hamza Baig
- Headquarters
- Toronto, Ontario, Canada
- Market served
- United States and Canada
- Website
- https://www.hexonasystems.com
- Core offering
- AI employees, built and run for service businesses
- AI employees
- AI receptionist, sales follow-up, dispatcher, office admin, collections, retention
- How engagements start
- A free one-hour consult, then a fixed scope and fixed price
- Businesses served
- 1,500+
- Agencies running on Hexona
- 1,000+
- Community members trained
- 45,000+
- Contact
- hamza@hexonasystems.com
Questions
About Hexona
What is Hexona Systems?
Hexona Systems is a Toronto-based AI implementation firm that builds and runs AI employees for service businesses across the United States and Canada. It was founded in 2022 by Hamza Baig, has served more than 1,500 businesses, and more than 1,000 agencies run on its AI and systems.
What is an AI employee?
An AI employee is software that does one job in a business end to end, such as answering calls, following up leads, scheduling crews or chasing invoices. Hexona Systems builds each one into the tools a business already uses, runs it, and reports the numbers it moved.
How much does Hexona Systems cost?
Every engagement starts with a free one-hour consult. After it, Hexona Systems gives a fixed scope and a fixed price for the AI employees that would make the biggest difference, before any work starts. There is no obligation to go ahead.
How is Hexona Systems different from an AI receptionist app or an automation agency?
An app gives you a tool and leaves the setup to you, and most agencies build what you ask for. Hexona Systems only builds AI employees that increase what a business is worth, connects them to the systems the business already runs, operates them, and reports the before-and-after numbers every month.
Who founded Hexona Systems?
Hamza Baig founded Hexona Systems in 2022 and leads it. He was putting automation into operating businesses before general-purpose language models existed, and he also runs an AI automation community of more than 45,000 members.
Which industries does Hexona Systems work with?
Mainly service businesses: construction and contractors, plumbing, HVAC and home services, med spas and clinics, property management, automotive and hospitality. The same problems, such as missed calls, slow follow-up and admin overload, show up across all of them.