How to claim your business on ChatGPT (Business Hub, step by step)

What did OpenAI launch?

On November 10, 2026 OpenAI introduced Businesses in ChatGPT in beta, describing it as “a new way to connect with the 1.2 billion people who use ChatGPT each week” and “a new way to provide information to ChatGPT”, as quoted by Search Engine Roundtable. It has three parts. Four days earlier it had only been spotted in testing, which we covered in ChatGPT’s “claim your business” hub is live. What should a service business do now?.

How do I claim my business on ChatGPT?

1. 1Sign in with an account the business keepsGo to chatgpt.com/business-hub. Use a ChatGPT account on a company email you will still control if an employee or agency leaves, not someone’s personal login.
2. 2Find your businessSearch for your business name. ChatGPT may already hold a profile built from information on the web; claiming it is how you take it over.
3. 3Verify ownershipChoose a call or text to your main business number, or DNS verification, where your web person adds a record to your domain. Shopify merchants can connect their store instead. Search Engine Roundtable’s editor verified by DNS on launch day.
4. 4Check every detail it showsBusiness name, website, phone, hours, services and the area you cover. Make them match your website and Google Business Profile word for word, because ChatGPT will repeat what it holds.
5. 5Turn on what you’re eligible forProduct feeds if you sell products. The Business Agent if you are a US online business and it is offered to you. Everyone else: check back, OpenAI says more categories and markets are coming.
6. 6Come back for InsightsOpenAI only shows numbers once there is enough activity to report, so an empty dashboard in week one is normal. Check monthly.

Verification by phone means someone, or something, has to answer your main number. If that line goes to a voicemail nobody checks, use the text option or DNS, and then fix the voicemail problem anyway: it is costing you jobs too (our AI Receptionist page).

Can a local service business claim a ChatGPT profile?

Partly, and it is worth doing now. OpenAI says eligibility “depends on factors including industry, location, and our verification and integrity checks” and that “not every business can create or claim a profile”, as quoted from its product and policy pages. Its Insights already define a mention for local businesses (when ChatGPT shows a result for that location), according to an OpenAI spokesperson speaking to Digiday, so local businesses are clearly in scope for profiles and Insights.

One thing we found first-hand: when we tried to claim Hexona’s own profile on launch day, Business Hub told us online businesses are not supported yet. So at launch it is aimed at businesses with a real-world location or service area, which is good news for a contractor or clinic and bad news for anyone who only sells online. Expect this to change as OpenAI widens the beta.

The Business Agent is a different story. Reuters reports it is rolling out first to eligible e-commerce and online service businesses in the US. A plumber, HVAC company, med spa or property manager should expect a profile and Insights now and an agent later. OpenAI has not published a list of eligible categories, so the only way to know for your business is to try claiming it.

What do ChatGPT Insights show?

• Mentions. For a local business, a mention is counted when ChatGPT shows a result for your location. For an online business, when ChatGPT references your website. Just naming your brand doesn’t count, per OpenAI via Digiday.
• Views and website clicks. Clicks are clicks, not completed visits or purchases.
• Discovery topics. Common themes across conversations where your website is cited, which tells you what people were asking about when ChatGPT pointed them to you.
• What you don’t get. The actual prompts or chats, and any share of voice against competitors. OpenAI says it does not share users’ conversations or Business Agent chats with businesses.
• Thresholds. Numbers appear only above certain activity levels, and low counts may be withheld for privacy.

Will claiming my business make ChatGPT recommend it more?

Not directly. OpenAI’s line is that claiming does not guarantee higher placement or sales, and Benji Shomair, OpenAI’s VP of monetization, told Digiday that taking part “should not have an impact on how frequently it appears”, because the core product has to “maintain objectivity”. He did say the information can help ChatGPT surface a business in more relevant conversations.

That matches what I would expect. Claiming fixes accuracy: right hours, right number, right services. Being recommended still comes from what ChatGPT can read about you on the open web, your own site, consistent listings and reviews that name the job. The full checklist for that is in How to get your business recommended by ChatGPT and Google’s AI answers.

What can a ChatGPT Business Agent do?

A customer who finds a business in ChatGPT can choose to start a conversation with it, for example to compare two options. OpenAI builds the agent from the business’s instructions and product information; Shomair told Digiday “we aren’t allowing folks to bring their own agents”. For now buyers are sent to the business’s own website to finish, according to The Next Web.

The rules are strict, and sensible: the agent has to say it is AI representing the business, keep prices accurate and avoid pressure tactics, and purchases or sharing personal information need the customer’s explicit approval. The chat is labelled and kept separate from ChatGPT’s own answers.

For service businesses the useful part is what comes after the chat. An agent that answers a question and sends the customer to a website that nobody answers until Monday has not booked a job. Whatever channel the lead comes from, the business that replies and books first usually wins it (Speed to lead: how fast you need to answer a new lead).

Is there any risk in not claiming it?

Two. First, accuracy: ChatGPT may already show a profile built from other sources, and OpenAI does not verify every detail, so wrong hours or an old phone number can sit there until you claim it. Second, someone else trying first. Search Engine Roundtable’s editor wrote on launch day that he is “honestly nervous about people hijacking businesses on here”. Verification by your phone number or domain makes that hard, but the simplest protection is to be the verified owner already.

It costs nothing for now (Shomair called it “free for now” and did not rule out paid options later), and it takes about fifteen minutes. There is no good reason to wait.