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Hexona Systems

Wellness and recovery centre

A business that had not opened yet was already going to lose money at the front desk.

This system is live and the measurement period has not closed. The figures below are what the business was losing before the build. Anything forward-looking is labelled a projection.

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Delivered
Three weeks
From no digital presence to live
Status
In progress
Built and live. The measurement period has not closed yet.

The situation

A new wellness recovery centre preparing to launch, with strong services and facilities and no digital presence at all: no website, no online booking, and every process manual.

Reservations and confirmations would have needed reception staff to handle. A token-based membership scheme was going to be tracked by hand. There was no CRM behind any of it, nothing to turn an enquiry into a member, and no way to upsell or re-engage anyone. The founders wanted this solved before opening rather than discovered afterwards, on a budget under $5,000 and without committing to heavy ongoing subscriptions.

What we found

  • Reservations and confirmations requiring reception staff to handle by hand
  • Token-based memberships tracked manually
  • No CRM for lead tracking, and no nurture turning enquiries into members
  • No mechanism to upsell or re-engage a client once they had visited

What we built

  1. 1A mobile-responsive site with an integrated booking widget and payment processing, live in the first week
  2. 2A booking workflow covering service selection, real-time availability, automated confirmations by text and email, and staff notifications
  3. 3A CRM holding booking history, segmentation and lead scoring
  4. 4A token membership system handling purchase, allocation, usage tracking and renewal alerts through a member self-service portal
  5. 5Nurture campaigns covering a welcome series, educational content, membership upsells and re-engagement
  6. 6Appointment reminders and campaigns aimed at retention and utilisation
  7. 7A dashboard reporting bookings, revenue and engagement in real time

What is expected

Nothing in this section is a measured result. Any before-and-after figures are the delivered system as the client reports it, and everything else is a projection from measurements taken before the build.

  • Live in three weeks: site, booking and payments in week one, membership and nurture in week two, testing and go-live in week three
  • Four to six hours of client time in total across those three weeks
  • Delivered under the $5,000 budget, with the client owning the systems outright

What has and has not been measured

This is published as a build record rather than a results record. The centre had not opened when the system went live, so there is no before period to measure against and no post-implementation data yet. The source document quotes a projected $108,000 annual benefit across reception savings, after-hours booking capture, conversion and retention; that figure is modelled from industry averages rather than measured in this business, and it is deliberately not published as a result here.

The client’s name is withheld by agreement. The figures are unaltered.

Industries:Med spas and clinics