The situation
The sales team was pointed at new inbound enquiries and paid traffic, so the older segment went untouched. The records held little more than a name, a phone number and a state, with no segmentation, and re-engaging them by hand would have taken dozens of hours a week. Fresh leads won that trade every time, so the list sat there for years while the company carried on paying to acquire new ones.
What we found
- Prior enquiries sitting behind no follow-up system at all4,000+ contacts
- New leads being bought while a high-intent list went unworked
- No workflow separating qualified homeowners from cold contacts
What we built
- 1A reactivation workflow that imported the dormant list and sent a tailored wake-up message built to draw a reply within minutes
- 2An agent that took over from the first reply and handled the three objections that came up most: whether the homeowner still qualified, whether a rebate was still available, and what it would cost
- 3Qualification folded into that same conversation, covering interest, location, home ownership, credit readiness and timeline
- 4Automatic booking into the existing calendar, with pre-call instructions and reminders to protect the show rate
- 5A sequenced follow-up for people who did not reply, and a long-term nurture track for anyone not ready yet
What changed
| Metric | Before | After |
|---|---|---|
| Cost per sale | $206 industry average | $90 |
- 832 dormant contacts re-engaged, at a 21% reply rate
- 38 appointments booked in under three weeks
- Over $28,000 in gross margin, and $24,500 in net profit
- No manual outreach from the sales team at any point in the campaign
How this was measured
Replies, appointments and closed revenue were counted in the client GoHighLevel instance across the three weeks the campaign ran. The $206 comparison is a published solar industry average for cost per sale, not a figure measured in this engagement.
The client’s name is withheld by agreement. The figures are unaltered.